A Multi-Layered Product Architecture Centered on Rhizomes, Leaves & Petioles, and Processed Products

A Strategic Portfolio Designed to Serve Fresh, Processed, and OEM Markets Simultaneously

The Jeju Wasabi product system is structured across three core categories—Rhizome, Leaf & Petiole, and Processed Line—allowing JD Tech to respond to a wide spectrum of market needs, from premium fresh ingredients to global OEM distribution. This multi-layered architecture is designed to support simultaneous engagement with the premium dining sector, food-service operators, processed-food manufacturers, and international buyers.

The rhizome products hold the highest value in the premium sushi and omakase markets. Each cultivar—such as Mazuma and Green Thumb—is positioned according to its aroma profile, texture, and culinary characteristics, enabling tailored labeling and differentiated value propositions for high-end food culture applications.

Leaf & petiole products are supplied to restaurants and food processors as versatile raw materials used for pickles, tempura, salads, and various ready-to-cook or ready-to-eat formulations. Their consistency and processing stability make them highly adaptable for diverse culinary operations.

The processed product line includes three primary formats—Powder, Paste, and Tube—developed in accordance with standardized export specifications for global markets.

• Powder is produced through low-temperature drying to preserve aroma and enzymatic activity.

• Paste utilizes a natural stabilization system for clean-label applications.

• Tube-type products are optimized for retail channels across Asia, North America, and Europe.

JD Tech operates a dual-brand strategy to maximize market adaptability:

• Jeju Wasabi Original™, tailored for premium dining and top-tier retail markets;

• Grow™, an OEM-focused brand for processors, distributors, and private-label partners.

This product architecture ensures that Jeju Wasabi can supply consistently high-quality ingredients across the entire value chain—from fresh premium use to mass-market processing—while maintaining flexibility for future product-line expansion.